100% Optical
Optical is a yearly ophthalmology trade fair organized by the CloserStill Media, in partnership with the Association of Optometrists (AOP). The next edition, 100% Optical 2027, takes place from 27 February to 1 March 2027 in London, United Kingdom.
| Dates | 27 February to 1 March 2027 |
|---|---|
| City | London, United Kingdom |
| Venue | ExCeL London |
| Organizer | CloserStill Media, in partnership with the Association of Optometrists (AOP) |
| Field | Ophthalmology |
| Held | Every year |
| Official website | https://www.100percentoptical.com |
Dates checked against the official website on 2026-10-21.
100% Optical is an annual trade show for the optical industry. It covers eyewear, contact lenses, technology and equipment. The show is organised by CloserStill Media in partnership with the Association of Optometrists (AOP). It serves optometrists and the optical industry, a field within eye care. It is a UK event, and its 2026 and 2027 editions are both held at ExCeL London. The official website is 100percentoptical.com.
Editions
| Edition | Dates | City | Venue | Participants |
|---|---|---|---|---|
| 100% Optical 2026 | 28 February to 2 March 2026 | London, United Kingdom | ExCeL London | |
| 100% Optical 2027 | 27 February to 1 March 2027 | London, United Kingdom | ExCeL London |
Questions and answers
When is 100% Optical 2027?
100% Optical 2027 runs from 27 February to 1 March 2027.
Where is 100% Optical 2027 held?
It is held at ExCeL London, United Kingdom.
Who organizes 100% Optical?
100% Optical is organised by CloserStill Media in partnership with the Association of Optometrists (AOP).
How often does 100% Optical take place?
100% Optical is held every year.
Is 100% Optical a trade show?
Yes, it is an annual trade show for the optical industry covering eyewear, contact lenses, technology and equipment.
What is the official website of 100% Optical?
The official website is 100percentoptical.com.